It was announced that Arçelik AŞ’s corporate brand in all geographies, including Türkiye, will be Beko. In the statement, it is aimed to bring together employees and operations all over the world under a common corporate brand.
According to the statement made by the company to the Public Disclosure Platform (KAP), within the scope of the globalization strategy, the corporate brand of Arçelik A.Ş. in all geographies, including Turkey, will be used as Beko from now on.
According to the statement, the aim is to bring together employees and operations all over the world under a common corporate brand.
In this context, the corporate titles of foreign subsidiaries are also being changed to include the Beko corporate brand.
The statement said that the company will continue its operations in Türkiye through Arçelik Pazarlama A.Ş. with all its brands (Arçelik, Beko, Grundig, Altus, Leisure), especially Arçelik.